A user-oriented design leads to creative solutions and new ideas.

Before we start with a design, we first consider the most important factors of a project. Depending on the size of the project, these are:

  • The goals of cooperation
  • The challenge
  • The Challenge of your customers / target group
  • Your brand attributes

Our first meeting is a good first step in this to gain an overview.

In the case of an extensive project, such as rebranding a company or founding a company, we go into depth with our CORE workshop. You can find out more in the area of ​​branding.

braindinx GmbH Markenbildung Design Thinking Core Workshop
Before the actual design and our project work, we first consider all the most important factors for the joint project.
braindinx GmbH Markenbildung Design Thinking Diagnose before Design
An important basis for all further steps are clear user / customer profiles as well as priorities and brand attributes.

Design thinking is a systematic approach to complex problems.

The approach goes far beyond the classic design disciplines such as shaping and design.

In order to put yourself in the role of the user, it is first of all important to know who the user / customer is. Then it is important to observe, identify and understand the needs. Insights gained from this are the starting point for actually generating ideas.

In this way, we ensure that we have a clear goal in mind. We specify our tasks, get to know your customers and define your brand attributes.

Design thinking as a project, innovation and development method

Numerous international companies and organizations of all sizes use design thinking as a project, innovation and development method. The developers and representatives of the method are Terry Winograd, Larry Leifer and David Kelley, the founders of the design and innovation agency IDEO, who also market the concept.

The promotion and research of this concept is funded by Hasso Plattner. Principles of design thinking have been taught at the Hasso Plattner Institute of Design at Stanford University in Palo Alto, the so-called “d.school”, since 2005.

braindinx GmbH Markenbildung Design Thinking Ausbildung mit Tim Scheer
We convey this approach during training. Here: Tim Haag with trainee Tim Scheer.