A user-oriented design leads to creative solutions and new ideas.
Before we start with a design, we first consider the most important factors of a project. Depending on the size of the project, these are:
- The goals of cooperation
- The challenge
- The Challenge of your customers / target group
- Your brand attributes
Our first meeting is a good first step in this to gain an overview.
Design thinking is a systematic approach to complex problems.
The approach goes far beyond the classic design disciplines such as shaping and design.
In order to put yourself in the role of the user, it is first of all important to know who the user / customer is. Then it is important to observe, identify and understand the needs. Insights gained from this are the starting point for actually generating ideas.
In this way, we ensure that we have a clear goal in mind. We specify our tasks, get to know your customers and define your brand attributes.
Design thinking as a project, innovation and development method
Numerous international companies and organizations of all sizes use design thinking as a project, innovation and development method. The developers and representatives of the method are Terry Winograd, Larry Leifer and David Kelley, the founders of the design and innovation agency IDEO, who also market the concept.
The promotion and research of this concept is funded by Hasso Plattner. Principles of design thinking have been taught at the Hasso Plattner Institute of Design at Stanford University in Palo Alto, the so-called “d.school”, since 2005.