Let`s unfold the potential of your company!Brand building is a process and the sustainable core of our work. As a long-term, creative partner, consultant and companion we support our customers on the way to the brand.
CORE – The strategy meeting
Our goal is to enable us to understand the needs of your customers and find creative solutions to meet those needs.
The CORE strategy meeting is a methodology and approach.
We follow the principle of “Design Thinking”. It is a systematic approach to complex problems and tasks from the customer and / or user point of view. The approach goes far beyond the classic design disciplines.
The strategy meeting includes:
- Definition of the customer
- The prioritization of goals
- The concretization of your brand
The strategy meeting is the basis for effective and targeted branding. Together, we work out why your solutions and offers are relevant to your customers.
The meetings take place on two consecutive, half days with a duration of approx. 3 hours each. Work materials and meals are included in our meetings.
The results and findings of the meeting are the guideline for all further steps.
People today have too many choices and too little time. Most offers hardly differ in quality and function. Therefore, we tend to make our purchase decisions based on trust.
Trust arises when customer expectations are met and exceeded.
There are some assumptions about branding that do not apply. That’s why it’s important to clear a few mistakes:
- A logo is not a brand
- A brand is not an identity
- A brand is not a product
But what exactly is a brand?
The brand is the gut feeling that someone has about your product, offer or company.
It’s a gut feeling because the brand is defined individually by people. The brand is not defined by the company itself, markets or public. We talk about a gut feeling because people are emotional and intuitive creatures.
In other words
Your brand isn’t what you say it is. It’s what they say it is.MARTY NEUMEIER
Brands have depth, a message and sustainable values. They awaken the viewer’s emotions, keep promises and give the customer orientation in purchasing decisions.
Successful brands are limited and form unique selling points
If a company delivers consistent, reliable and high quality over a long period of time, brand values are formed. While the achievements must be proven again and again, the belief in the values is constant and sustainable.
Design Thinking creates practical results and ensures a change of perspective.
Design Thinking is a systematic approach to complex problems. This approach should lead to the creative solution of challenges and pain points and to the development of new ideas. The approach is user-oriented and aims to find solutions that are convincing from the user’s point of view. The approach goes far beyond the classic design disciplines such as design and design.
To put yourself in the role of the user, it is first of all important to know who the user / customer is. Then it is important to observe, identify and understand the needs. The insights gained from this are the starting point for the actual generation of ideas.
Numerous international companies and organizations of all sizes use Design Thinking as a project, innovation, and development method. Developers and representatives of the method are Terry Winograd, Larry Leifer and David Kelley, the founder of the IDEO design and innovation agency, who also market the concept.
Funding will be provided for the research and implementation of this concept by Hasso Plattner. Principles of Design Thinking have been taught since 2005 at the Hasso Plattner Institute of Design at Stanford University in Palo Alto, the so-called “d.school”.
Stylescapes™ bridge the gap between design thinking and the design phase – the creative process.
We use them for larger projects such as starting a business, rebranding or developing a comprehensive website.
As a designer, we can easily imagine what something will look like. This is sometimes more difficult for our customers. To explain our ideas, therefore, the foundation is missing. Concrete elaboration and visualization cost valuable time and budget at this early stage. With Stylescapes ™ we avoid unnecessary extra work.
A Stylescape ™ is a collage of images, textures, typography and colors that give a possible appearance. It defines the visual direction and gives a clear picture of the task ahead.
We use this tool to ensure that the chosen direction is approved. Stylescapes ™ help fill the gap and help you see what we see. So we can talk from the same basis about the design direction. Throughout the project, they are the basis we can always rely on.