Quality in the craft

Branding for Quauke GmbH
Quauke GmbH Casestudie braindinx GmbH

The task

Establishing a company brings extensive challenges. An appearance including strategy and concept had to be implemented in a very short time.

We were allowed to advise Kerstin and Benjamin Quauke comprehensively on the development of the Quauke GmbH brand, took over the design and development and will accompany you sustainably.

The result

Thanks to the trust in our work, our recommendations and our experience, the Quauke brand has become visible in a very short time. A modern and experienced craft company with outstanding, sustainable and energy-efficient solutions for private and business customers. Professionalism that you can not only experience, but see right from the start.

Together with his wife Kerstin, Benjamin Quauke runs a modern and future-oriented craft company – Quauke GmbH.

About Quauke GmbH

Quauke GmbH is your competent partner in the modern heating, air conditioning, ventilation and sanitary trade.

We work reliably and personally with the highest quality standards and care for private and business customers. We always want to give you the secure feeling that you are being looked after in the best possible way and that you are in very good hands. With our team of experienced employees, we are ideally positioned and perform high-quality work both on your construction site and in the office.

Our goal is that our customers do not have to wait long for callbacks, advice and offers. Your wishes are the focus of our actions. We don’t just want to serve you at short notice, we want to inspire you in the long term.

Quauke GmbH uses a variety of opportunities for further training and looks forward to being able to offer you innovative and modern products.

Quauke - Qualität im Handwerk
The uniform and professional appearance of Quauke GmbH naturally also includes the design of the modern vehicle fleet and uniform company clothing.

Development of the Quauke GmbH brand

For Benjamin Quauke it was time to realize his own demands on the way a company and people are run. Together with his wife Kerstin, he has been running Quauke GmbH since October 1st, 2020.

“Free of external framework conditions and influences, I now bring my many years of professional experience as a master craftsman in the plumbing and heating construction trade to the modern and future-oriented company” Quauke “.”

Benjamin Quauke

The company benefits not only from many years of experience in handicrafts, personnel and corporate management, but also from Kerstin Quauke’s more than 26 years of professional experience in finance, controlling and administration. With this extensive knowledge from two essential core areas, Quauke GmbH starts successfully right from the start. We went through an extensive development process for the Quauke brand so that this competence and experience is immediately visible to the customer.


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The corporate design

Quality in craft. Quauke GmbH knows exactly what and for whom it and its services stand – and you can see that too.

When starting a new company and building a new brand, there are a multitude of challenges. In addition to the time factor, there are also the many touchpoints and components that have to be taken into account. Color concepts have to be planned right down to company clothing. The logo must be concise and usable in all media. In addition to finding a name, the right domain must of course also be available.

The cornerstone is the corporate design with a corresponding guideline that defines and secures the visual foundation. Color and shape, typography and the use of the logo are clearly defined here. Today, the appearance of Quauke GmbH is not only defined, but registered as a word and figurative mark and registered with the German Patent and Trademark Office (DPMA).

The color scheme is deliberately chosen to be technical, modern, objective and reliable and is consistently implemented in all media. In this way we achieve a high recognition value, from the small clothing to the company vehicles to the website.

Design Thinking

Our CORE workshop is the method of choice so that the process of founding and the associated branding can be structured, targeted and with clear priorities. Here we worked out the target group of Quauke GmbH together with Kerstin and Benjamin and developed precise customer profiles.

This enables us not only to identify and meet customer needs, but also to exceed expectations.

The web development

The digital presence of the company is extremely important in order to be noticed in the market. In the joint CORE workshop we were able to identify two main target groups that are specifically addressed by the UI / IX design.

The website is clearly structured and offers visitors all initial information in a targeted manner in a uniform corporate design. The website reflects the clear and professional color scheme of the Quauke company and thus ensures a consistent brand experience on the web. The content is supported by individual images and an image clip. Today, high-quality, individual content is essential to present an authentic picture of your own company. Quauke GmbH shines here with a comprehensive corporate website that stands out in the industry.

Digital signatures are just as much a part of this digital service package as a solid list in the area of ​​social media.

For us, individually programmed websites are the key to sustainable results. Based on WordPress with a full CMS for independent maintenance of the content.

Advertising material and print media

The print media are still important touchpoints in the craft sector. Maintenance and measurement reports are just as much a part of the appearance of Quauke GmbH as classic business stationery with letterheads and business cards. This also includes a wide range of high-quality work clothes, a uniform labeling concept for the vehicle fleet and a wide range of print media and advertising material. For each area we have highly specialized partners at our side who ensure long-lasting and high-quality results.

The modern shop also offered a wide range of design options. In addition to banners and LED walls, the 1.50 m wide 3D logo is a very special eye-catcher in the entrance area.

Corporate Imagery

The look behind the scenes. Corporate Imagery is a fantastic opportunity to look behind the scenes of a company and tell your own story. Series of images support this ongoing story. With its own photo shoot, the Quauke company gains a unique selling point on the market through individual image material and ensures a consistent brand experience. With our photographer Niclas Rimek we have an excellent partner for authentic picture material in high quality. A large pool of images has also been created here for the social media channels.

The effect

Quality in the trade – Quauke GmbH has become visible on the market as a brand with a clear recognition value.

Modern, young and professional, from corporate design to clothing and vehicle fleet to the website. With every detail of the appearance, it becomes clear how much the entrepreneurs stand behind their company. This makes the great work that is done here day after day visible and customers get the good feeling of being in safe hands from the very first moment.

Customer voice

You made our company visible with creativity, passion and reliability!Mit Kreativität, Leidenschaft und Zuverlässigkeit habt Ihr unser Unternehmen sichtbar gemacht!

The perfect logo was the starting shot for a fantastic branding!

In the core workshop you helped us to define ourselves, to prioritize our goals and to make our brand more concrete. It was such an important step for us and our continued collaboration. From this you developed the website tailored to us.

We are wholeheartedly grateful to you for the excellent work.

Thanks to you, we recognize ourselves in our brand. Thanks to you, Quauke GmbH is visible!

To everyone who is thinking about whether it is worth hiring a professional agency, we can only advise: The work of braindinx is worth every penny!

Kerstin und Benjamin Quauke
Quauke GmbH 

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